Why Carbon Removal Needs a Gold Standard – And Who’s Setting It
The road to net zero is full of promises—but not all carbon removal solutions are built to last. Without trust, verification, and durability, carbon markets risk becoming ineffective. That’s where Puro.earth steps in.
In the latest episode of The Voice of Gen-C, Alvin Lee, Head of Supply at Puro.earth, breaks down how registries play a crucial role in ensuring that high-quality, engineered carbon removal is scaled with integrity.
Why Does This Matter?
Not all carbon credits are created equal. Many focus on emission avoidance rather than actual carbon removal—but to truly reach net zero, we need to take carbon out of the atmosphere and store it permanently.
That’s exactly what Puro.earth does. As the world’s first registry focused solely on engineered carbon removal (CDR), it sets rigorous standards for projects that lock away carbon for 100+ years, ensuring measurable, long-term impact.
What’s Inside This Episode?
This conversation dives into the evolving landscape of carbon removal and the critical role of registries in bringing credibility and scale to the market. Key takeaways include:
✅ The five methodologies Puro.earth supports – from biochar to enhanced rock weathering and the next 3 they are planning to include
✅ Why durability is non-negotiable – and why 100+ years is the gold standard for CDR
✅ How registries help scale solutions by fast-tracking credit issuance and unlocking capital
✅ The future of high-integrity carbon markets – and what’s coming next for CDR innovation
Scaling Carbon Removal at Speed
One of the biggest challenges in carbon markets has been bottlenecks in verification and credit issuance—slowing down the adoption of much-needed climate solutions. Puro.earth is tackling this head-on by ensuring that projects get verified and scaled faster without compromising on quality.
With new methodologies in the pipeline and growing global interest in CDR, the next decade will define whether carbon removal succeeds at scale.
If you’re serious about real climate impact—not just corporate pledges—this episode is a must-listen.