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Sanya Chaudhary

Beyond Points and Perks: The Emergence of Sustainable Rewards in Consumer Loyalty Programs

Beyond Points and Perks: The Emergence of Sustainable Rewards in Consumer Loyalty Programs

Loyalty programs used to be the holy grail of customer retention. Swipe, earn, redeem. Rinse, repeat. But somewhere between the 100th coffee stamp and the never-ending ‘expiring soon’ air miles, customers started asking: Is this really worth it? For many, it wasn’t. Today’s consumers—especially Gen Z and
Jul 7, 2025 3 min read
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